Ninety2 — Design & Technology Studio

About

The best work happens at the intersection of craft and curiosity.

What if a studio could operate with the rigor of a consultancy, but the freedom of a creative lab? That question shapes how we work.

We design and build digital products—from accessible interfaces to more experimental work with hardware and 3D printing. Different mediums, same approach: making things with intention.

Lately, that also means working with AI. Not as hype, but as a real tool—something we design with, build with, and question as we go. It's changing the nature of creative and technical work, and we're interested in being close to that shift.

Alongside client work, the studio is a place to explore. Prototypes, open-source tools, small experiments—the kind of projects that don't always have a clear outcome, but occasionally turn into something bigger.

That curiosity isn't separate from the work. It's what keeps it honest.

keep building,

What we do

Purposeful making, continuous learning.

Design

Crafting interfaces and experiences with intention. From concept through implementation, with accessibility built in from the start.

Development

Building the things we design. Custom tools, web applications, and digital products brought to life with modern, maintainable code.

AI, Hardware & Exploration

Using AI as a creative and engineering tool. 3D printing, hardware experiments, open-source projects. The studio side of things, where curiosity leads.

Meet Seth

Reston, Virginia

I'm Seth Cottle—a product designer living in Reston, VA, balancing family, creativity, and the occasional deep dive into a new obsession. I'm a father to Summer, a husband to my high school sweetheart, Jennifer, and a firm believer that good design makes everything better.

I've spent 20 years adventuring through Azeroth, countless nights at live shows soaking in sad bastard music, late nights stringing together poorly written code, and far too many hours trying (and failing) to improve my golf game. I collect Omega watches, get lost in National Parks, and will happily spend an evening binging a TV series or diving into strategizing over a good board game.

I'm the product of the 90's—my gateway to the internet came through a screeching modem and a copy of AOL 4.0. I grew up on a steady diet of floppy disks, CD-ROMs, and flash games, finding my way into technology not through textbooks, but through cheat codes and forums.

My path to product design wasn't exactly linear. I started in Computer Science Engineering, dropped out to chase the startup dream, and along the way, discovered my passion for making intuitive, beautiful, and human experiences. I've been fortunate enough to build and lead incredible teams, mentor the next generation of product designers, and shape products that make a real impact.

At the heart of my work is a commitment to equity, accessibility, and creating experiences that truly serve the people using them. Whether it's designing a product, leading a team, or refining a process, I believe that great design should be inclusive, thoughtful, and built to empower.