More Than a Tiny Check
The capital is intentionally small, the value is intentionally large.
Seth's tiny fund exists for founders at the earliest, most fragile moment of creation, when a little help can change the trajectory of an idea. Founders can choose support in one or more focus areas depending on what they need most.
Support Areas
1. Product & Experience Design
A hands-on design partner for the scrappiest stage of building: MVP flows, interaction patterns, interface systems, and early visual identity foundations. Work that might otherwise cost thousands becomes a real advantage for early founders.
2. Research & Strategy
User interviews, prototype testing, competitive analysis, and early product validation— the kind of insight that helps founders skip dead ends and build with confidence.
3. Advisory & Board Support
Strategic guidance informed by experience across successful startups, Fortune 100 enterprises, and a career in distinguished product design. Support that helps founders clarify their vision, shape traction narratives, and prepare for conversations with real investors.
These aren’t add-on services. They’re part of the investment—offered so founders don’t have to navigate the earliest steps alone.
Equity Model: Simple, Flexible, and Founder-Friendly
Because every project requires a different level of involvement, equity aligns with effort—not with capital size. And again, the capital is intentionally small—my hope is this capital can cover a few expenses or tools over the course of a few months or a year, think free Google Workspace, a covered DigitalOcean droplet, or thousands and thousands off hands on advisory and product design (Concept validation, branding, user experience, user interface design, ...etc).
Equity Calculator
Every project is different, so equity aligns with involvement, not the size of the check. Founders can choose one area of support, several, or all of them.
TL;DR
This structure keeps equity small (on purpose) while fairly recognizing the time, expertise, and creation that go into helping a founder build something from nothing.
No hidden clauses, no predatory terms, just thoughtful alignment.
Note: The "Fractional Co-Founder" tier is for truly ongoing, multi-month heavy lifts—think shaping core product direction for weeks or months. This should be clearly framed as "near-cofounder-level involvement."
A Friend in the Very Beginning
This isn't a large fund, and it isn’t trying to be.
It’s not here to chase unicorns or run a portfolio strategy.
It exists to help someone take their first real step before the seed round, before the pitch deck, before the polished brand.
Just a tiny bit of capital. A helpful push. A partner who’s been there. Someone who believes that big things often begin with very small beginnings.
Seth is an accredited investor, he is able to invest responsibly and compliantly in early-stage founders.
Previous Advisory Roles
Cura Technologies Inc (2020–2021)
Fractional Co-Founder, Advisor, and Board Member
Led end-to-end product design and development across mobile, hardware, and industrial design. Owned the full mobile app experience, contributed to hardware engineering and system design, and guided the industrial design of Cura’s physical device. Acted as a fractional co-founder during early product definition and execution.
Teoti Inc (2022–2023)
Fractional Co-Founder, Advisor, and Board Member
Designed Teoti’s full MVP experience, defining product strategy, user experience, and early product direction. Played a key advisory and fractional co-founder role through launch preparation. Contributions supported the team in raising $30,000 from Terraform Labs prior to the collapse of the Terra ecosystem.
U.S. Focus
Ninety2 Capital focuses on helping founders close to home—supporting U.S.-based entrepreneurs who are building the next generation of small, scrappy, and meaningful companies.
To participate, companies must be registered in their state and able to issue equity, ensuring investments are responsible, compliant, and sustainable.
The vision is simple: help American innovators take their very first step, even when resources are nearly zero.